Our Story

Hi!! My name’s Elle and around here I wear many hats. I’m a wife and Mum, I work part time and am now the proud owner of Rusted Brand.


Our story started back when we were kids, I was raised on 500 acres and my husband on 5000 acres. We now own a little farm on the beautiful Mid North Coast of Australia and are instilling the same values and morals into our boys that living on the land did for us.

The concept of Rusted Brand came from being the 4th generation to own our family livestock brand. Mixed with a passion for agriculture, country fashion, community and love for the land, Rusted Brand was born. We’d like to thank you for coming on this journey with us and welcome you to support our small business.

Love Elle & Shawn